Last year, Missouri were tasked to design a new visual identity for UK Sport’s latest initiative, #FeelPartOfIt , which is aimed at encouraging young Millennials and Gen Z sports fans to go and watch their favourite sports live.

This week, UK Sport released the first video of that campaign, to promote the World Taekwondo Championship taking place in Manchester this year (May 2019).

The video, which lives and breathes the new identity we’ve designed for #FeelPartOfIt , was created to live on digital platforms such as YouTube, Instagram and Twitter.

You can watch  full version below:

Written by myblog