The Millennial 20/20 conference took place last week in London. It was a 2-day event where some prominent figures from the creative, technology and retail industries gathered to discuss a much-hyped demographic group, and to share their views on the future of commerce to the disputed Gen Y consumer.
Millennial 20/20 covered a range of topics, with special attention given to trends such as real-time retail and mass-personalisation. The content shared was current and up-to-date, and even included some very fresh announcements made by Zuckerberg the day before, at Facebook’s annual conference in San Francisco.
Virtual reality was a big at hit at Millennial 20/20 too, with plenty of VR content to be experienced.
For brands interested in using VR technology to engage with the Millennial consumer, things are about to get even more interesting: Facebook has just announced the launch of Social VR, transforming the nature of the experience into one of connecting with other people in the virtual world.
To read more about it, see the link below:
To hear more about Millennials and other trends from Millennial 20/20, contact firstname.lastname@example.org