BT New Identity Launch

BT New Identity Launch

Last week, we attended the launch event of BT’s new brand identity at The SSE Arena, Wembley – a huge event reflecting the scope and ambition of their rebranding.

The new brand identity is accompanied by a new ambition too; ‘Beyond Limits’. As expected, the new identity is being supported with a massive advertising campaign rolled out across both ATL and BTL.

The campaign aims to shake off any negative perceptions of the BT brand, as well as educate the public on how BT is at the forefront of UK technological innovation. The ad also sheds light on the social responsibility work BT does behind the scenes, such as teaching thousands of UK children to code. Initiatives like this highlight their belief in technology as the key to ensure the UK continues to thrive in a time of increased uncertainty.

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For the launch of ‘Beyond Limits’, BT invited dozens of these kids to code the biggest indoor drone show in history, which resulted in them breaking a World Record… not bad for a brand identity launch!