Synaesthesia: Pantone Café Invites Customers to ‘Taste the Color’

Pantone Café is back to Monaco this summer, inviting customers to ‘Taste the Color’ – meals and drinks are named after Pantone’s colour codes. The café brings together food and design in the creation of a multi-sensory brand experience that envelops customers with the different scents, colours, textures and tastes of the drinks and food it serves. Modern consumers are increasingly choosing to spend money on experiences. Synaesthesia is an effective way of delivering these moments whilst establishing powerful connections that will continue to live in the mind of the consumer long after the experience is over. Pantone Café is open until 9th of September. See more at: http://www.pantone-cafe.com