UM...ever wondered how to make objects more human, useful & understandable?
This month’s University of Missouri guest was Chris Christou, Founder and Creative Director at Youmeus Design.
Chris took us through some incredible examples of his agencies work. It was great to see how he works and how he finds insights that open up opportunities for innovation. These insights, combined with technology and creativity allows Youmeus to design products that have ability to improve lives and push boundaries.
It was refreshing to see how Chris and his team worked when developing a range of cooking products for Joseph Joseph. The process involved hiring a chef and spending the whole day preparing all kinds of recipes in a microwave, all in search of those illusive eureka moments that unearth real insight that leads to something truly transformative.
One design that stood out was the product that allows you to cook an entire family meal in a microwave. The stacked layering design allows for the required cooking time for each food group (potatoes, meat and veg) – perfect for those without a cooker.
Youmeus designed a Panasonic TV set; Chris and his team spent time in Japan, immersing themselves in the culture to truly understand the brands heritage, gleaning insights which could be incorporated into their work.
A key take-out for us was that there’s nothing quite like ‘hands on’ research.