Demystifying Male Grooming

Demystifying Male Grooming

There has been much talk over the last couple of years about non-binary gender choices and increased gender fluidity, and as a result many brands have rushed into this growing trend amongst Gen Z audiences.

The Rise of Digital Video

The Rise of Digital Video

Earlier this month, Bloomberg Technology claimed that Snapchat now boasts more active daily users than Twitter; its user base is also expected to overtake that of both Twitter and Pinterest by the end of 2016. Snapchat is just 4 years old, but it is widely used by Millennials, and is more popular than Instagram with Gen Z.