A lifestyle brand is more than a name, it taps into a cultural movement. We explored the storied history of Rizla to tease out exactly what attitudes, values and aspirations light up the Rizla consumer.
Taking a bold strategic route, we created a design philosophy that captures the essential qualities of Rizla. Inspired by a product that is the gateway to experiences, we created the ‘Power of +’ platform. A challenging, quirky and contemporary brand world where 1+1=3.