Making some bold strategic recommendations, we overhauled the brand with a new mission and vision, updating the design, and changing the name to Tinnitus UK.
Carefully selecting our colour palette to ensure it was accessible for those with visual impairments, we created a dynamic new identity to stand out in digital and social channels.
Redesigning the logo, we elevated the double ‘N’ to represent sound waves, disrupted the core to show how tinnitus interrupts unexpected moments, and finished with a safe and solid edge to represent the relief Tinnitus UK brings to those suffering.
