We developed a global strategic platform - Meet Chivas Collins - designed to establish the Chivas Collins as a ‘contemporary classic’ signature cocktail, through memorable Collins moments across both the on-and-off trade. Our Chivas Collins bridges the Atlantic, reliving that golden era with a contemporary twist.
Epitomising the aesthetic and identity of Chivas Regal, and Constructed from a combination brass and dark stained oak with a brass Chivas logo (Luckenbooth) inlaid, the Chivas trolley displays refined detailing, quality materials, and a glamorous sense of style.
A brass Luckenbooth is pinned off the front of the trolley to provide handles to open the insulated cold compartment for ice and mixers. The Collins sharing tray has pride of place on the top of the trolley, whilst glasses, apples and limes are carried on lower shelves.
The signature wheels are mechanically fixed to create clean joints, with a recessed rubber tyre protecting the brass. A milled hexagonal brass central nut references the six spokes of the wheel.
Through deconstructing Chivas’ signature serve, the Collins sharing tray both educates and creates an engaging experience whilst emphasising the generous and sharing nature of the brand.
The Collins sharing tray is designed to deliver a very specific drink serving ritual. Comprising of five circular spun brass vessels, each containing an ingredient of the Chivas Collins, the tray can be rotated allowing you to build your drink step-by-step.
Discs of dark stained oak are wrapped in beautifully curved brass, which is then riveted together. Solid brass handles follow the curve of the tray and circular discs and the luckenbooth are brass inlaid into the wood.
Tasked with creating a new premium drinking ritual for Chivas Regal 12, aiming to modernise a well-loved classic that embraces the Chivas brand values of sharing, generosity and discernment.
Tapping into new global drinking trends of personalisation and sharing, the Chivas Ice Breaker brings about the union of the Chivas Whisky Sour and a selection of flavoured “Ice Breaker” cubes.
The beauty of the Ice Breaker serve lies in its simplicity, allowing each consumer to “Freeze Your Sour”, and sample and enjoy a shared serve with friends.
Embodying the premium world of Chivas Regal 12, the Chivas Ice Breaker serving tray is a marriage of sleek design and ultimate utility.
Each tray, made of brushed brass, is embossed with the Chivas logo and is lined with an acrylic insert to maximise the insulation of the ice cubes.
Within, a set of acrylic inserts elevates each cube above a bed of crushed ice, displaying the Ice Breaker cubes to create an eye-catching drinking experience.