A campaign for Big Game 9, a firm favourite for fans in the Aviva Premiership calendar.

Now in its 9th year, Missouri were asked to create a new visual identity and campaign for the ‘must see’ game of the year – a spectacular, fun, family day out at Twickenham - the home of rugby.

We created a 360º campaign that ran across out of home, print, online and social channels, harnessing the ‘Spirit of the Harlequins’ and communicating the scale of the event, the intense rivalry of the teams and the quality of the players on display. From the strategic platform to the art direction through to full production, we made Big Game 9 go off with a bang – selling 7,000 more tickets than the previous year

We also made it the most profitable event in the Harlequins history; creating disruptive ideas from ‘The Big Man’ gift pack to social media countdowns in the build up to the event, we drove direct response and action where and when it mattered most.