A strategy and visual identity for Headwater, the outdoor holiday brand focussed on making moments that matter.

Headwater is an active outdoor holiday brand and a part of the TUI Group. Traditionally their guests are an older demographic but as their suite of products broadens the brand needed a dramatic redesign to not only retain the current franchise but also open the Headwater offer up to a younger and more demanding demographic.

We undertook a full audit of the brand communications and the competitive landscape to create ‘clear space’ for the brand to operate in.

By focussing on the small things that make a big difference, we created a new brand template, a vision and values document, a new brand mark and a full suite of online and offline communications and guidelines.

Headwater Business Cards
Headwater Stamp
Headwater Direct Mail
Headwater Brochure Cover
Headwater Photography
Headwater Website design
Headwater Website design
Headwater Website design