Do you know how to ‘PechaKucha’?
Part of The University of Missouri, we began our PechaKucha 2020 series last week. Meaning ‘chit-chat’ in Japanese, PechaKucha is a form of short storytelling that was started in 2003 in Tokyo. For the team at Missouri, we will each present 20 slides for 20 seconds on a topic of our choice; a great way to share creative inspiration, connect as a team and brush up on our virtual presentation skills.
Kicking off PechacKucha 2020 was our newest joiner and Client Services Director, Tom. With a background in Digital Marketing, Tom decided to give us a crash course on how to win in the omnipresent digital space. In the age of social media, with one third of the population on Facebook, we are subconsciously and consciously engaging and connecting through digital marketing. For brands, it’s important to create an actionable strategy applied to all digital touchpoints, to ‘Catch’, ‘Connect’ and ‘Close’ the deal with consumers.
Next up was Paul, one of Missouri’s Creative Partners, whose chose to enlighten us on the designer, Philippe Starck. Starck is a French designer and architect who is famous for his wide range of bold, out of the box, designs. He combines his success with the air of not giving a f*ck, resulting in truly iconic pieces; from the famous rocket-shaped lemon juicer, to the Louis Ghost Chair, every product is driven by prolific ideas. While his designs may be a bit like marmite, Paul noted that Starck’s work certainly evokes emotion - sit under his giant chandelier and you can feel like the most important person in the world! Starck created Instagram moments before Instagram existed and it was inspiring to learn more about his work.
The limit of 20 seconds per slide is fast and furious, but very effective. If only all university lectures were like this…