My career began in Venice, where I completed my studies in Architecture. Since then my journey has had a few twists and turns, I have worked as an architect, have had my own 3D visualisation studio, I've also been art director in a photographer's studio, and finally got to the agency world, as an architect specialising in interior and retail design!
I wanted to stay in the creative field, but I was also looking to try something new, so in the 2014, I moved to London where the following year I started working at Missouri. Time flies and it's already been nine years!
My dad worked at Olivetti, which was a computer company with a big focus on design. Whenever I went to his office I was fascinated by the ’70 design objects and furniture, everything was colourful, shiny, and playful. When I grew up the first design object I bought was an Olivetti Valentine typewriter by Ettore Sottsass.
Studying the past, observing the present, being open minded and understanding the need you are responding to when you are designing something.
The massive difference that a good team can make. It might seem obvious but working seamlessly with a collaborative team – from client service to 2d and 3d designers - gives you an energy that reflects on the fun you are having throughout the whole process and on the quality of the end result.
These days 3D design is a very loose definition. There is product design, experience design, retail, spacial, and all of that is easily confused with 3d visualisation. Think what you want to do, or what your strongest skills are, to find the right path for you.
The Aperol Aperidisco at Battersea last year was so successful that it has been replicated this summer. The iconicity of the location, the variety of activities – from yoga to karaoke-, the open structure of the space and the overall playfulness just make you want to participate and have fun. I also love the Outernet screens at Tottenham Court Road, thanks to the curated programming, blended with specialised brand marketing, it has a massive reach, and it is among the most visited venues in London.
London can be classified as a forest, with its 8.4 million trees – almost one for every person. That’s according to a United Nations definition that states that a forest is anywhere that’s at least 20 percent trees, and London’s a respectable 21 percent. It’s interesting how a statement could look like a total nonsense without the right context and information.
