Introducing Alixanne, our new Strategist!

Introducing Alixanne, our new Strategist!

Joining the team from eatbigfish, Alixanne is Missouri’s resident strategist, hailing from a background in brand design and Challenger positioning, alongside copywriting for brands and publications in a multitude of sectors – Food & Beverage, Entertainment, Tech, Tourism, Retail, NFP and Beauty.

From new business pitches, trend debriefs, insights, and of course brand positionings, Alixanne covers all bases strategy.

If she were to sum up her job in five words, it would be ‘wrangling thoughts into useful stuff’.

It’s not been long, but Alixanne has already got straight into it, launching her first trends report: Second Shot: no and lo alcohol’s next big wave.

You can check the piece out here… which explores three key growth sectors, category leaders and emerging brands, – and what it could mean for the future of beverage!