Issue 12: SHOW ME WHAT'S HOT
1. Tony’s Chocolonely’s Sweet Solution
The bitter truth…
Image by Tony’s Chocolonely’s
Tony’s Chocolonely launched its ‘Sweet Solution’ bars to raise awareness that the confectionary industry has not done enough to eradicate child labour. Each bar and it’s pack is Tony’s Chocolonely’s take on other famous chocolate companies who have fallen short; nougat pyramids and pack resemble Mondelez International’s Toblerone, wafer strips and pack mimic Nestlé KitKat, and caramel biscuit strips are clad in packaging similar of Mars’ Twix.
2. The Greater Good Brewing Co.
Keeping the nation watered at home
Image by The Greater Good Brewing Co.
Homebrewing has a long history in the survival of mankind. In ancient times, impure water was brewed into drinkable beer, and in post-war times it kept beer on the table. Homebrewing is now keeping us entertained and watered during the pandemic but it’s difficult to perfect! But… The Greater Good Fresh Brewing Company has done it.
New dark chocolate covered vegan pretzels
Image from Olly’s
We caught up with Olly’s Founder Olly Hiscocks about hot topics in the snacking category. The brands latest NPD (dark chocolate covered vegan pretzels) is the first of its kind and covers all the basics; great taste, low cal and just a little bit indulgent.
Inspiring your 2021 to be #opentobetter
Image from Coca-Cola
Reminding consumers not to take life for granted and to look after ourselves (and our friends), Coca-Cola’s latest marketing campaign is called “Open to Better”. On selected cans the iconic logo has been replaced with inspiration messages from the likes of Marcus Rashford, Curtis Pritchard and Laura Whitmore.
5. Fnatic x Jack Link’s
Esports fuelled by protein
Image from Fnatic
Jack Link’s (protein snacking and meat production company) has announced a 7-figure deal to partner with global esports team Fnatic. Becoming Fnatic’s first official snack partner, Jack Link’s want to tap into the highly engaged gaming community by providing athletes and spectators with high quality, nutritious protein snacks.