1. Cadbury’s Worldwide Hide

An egg-cellent experience

Cadbury Worldwide Hide
Image by VCCP for Cadbury

To celebrate Easter, Cadbury’s have created a ‘Worldwide Hide’ to help people stay connected, however far apart they may be. In collaboration with Google Maps, consumers can hide an Easter egg anywhere in the world for their loved one to find using personalised clues. Although we can’t put all of our eggs into one basket this year, the “hider” can buy Easter Eggs from the brand’s range to send to their recipient as a prize.

2. Pernod Ricard: L’Orbe

Making impossible pairings possible

LOrbe Chedi HR 1
Image by Pernod Ricard

Following five years of research and development, Pernod Ricard has launched L’Orbe - the first vodka naturally infused with caviar, to create a new category of luxury white spirits. Produced by their Breakthrough Innovation Group, the unusual fusion combines Dankowski Diamond rye vodka and a Royal Baeri caviar to be enjoyed as a cocktail, martini twist or with caviar and seafood.

3. The Gucci Virtual 25

Creating a digital closet

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Image by Gucci

With many aspects of life currently lived virtually, Gucci is the latest brand to create a product offering for the digital fashion world with the launch of its AR trainers. Available to purchase exclusively on Gucci’s mobile app, the digital-only trainers can be ‘worn’ by customers on a variety of social platforms and on in-game avatars.

4. Pizza Hut’s “Newstalgia”

Pac-pan pizza

Pizza packaging box
Image by Pizza Hut

Pizza Hut have unveiled limited edition packaging to remind customers of the luxury of dining in at a time when they could play arcade games whilst waiting for their slices to be served. Using QR codes to offer an augmented reality version of Pac-Man, customers can create connected communities on social media and share scores to win an Arcade1Up Pac-Man game cabinet.

5. Kocktail

World-class cocktails delivered to your door

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Image by Kocktail

With many of us becoming our own mixologists, Kocktail have embraced the trend with a solution to at-home drinking. Their subscription service offers a unique experience for consumers to discover cocktails found in leading establishments, across the world, crafted by award-winning professional bartenders. Each Kocktail discovery box includes four freshly made cocktails, 1 garnish per drink and “Story Behind the Serve” cards.