1. Deliveroo Alphabet Soup


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Image from Deliveroo

To raise awareness and celebrate the broad spectrum of ways people identify, Deliveroo has brought back alphabet soup - only including the letters ‘LGBTQQIAAP’. Aiming to encourage more open conversations around gender and sexuality, all proceeds are going to Switchboard LGBT+ who offer support and advice for anyone wanting to discuss sexuality, gender identity, sexual health and emotional well-being.

2. Skittles QueeR Codes

Only one rainbow matters

Image by Skittles

Skittles has partnered with critically acclaimed historian, author, educator and influencer Blair Imani to shine a spotlight on artists and creators within the LGBTQ+ community. Using Skittles QueeR Codes, the artists have created unique murals to showcase what the rainbow means to them and how they celebrate Pride.

3 : Effen Vodka

2021 Pride 365 bottle

Buy EFFEN Vodka 2021 Pride 365 Bottle Online 800x800
Image by Effen Vodka

To show their support for the black and LGBTQ+ communities, Effen has launched a special edition Pride bottle in collaboration with not-for-profit organisation, Allies in Arts. Commissioning street artist and muralist Sam Kirk, the bottle design celebrates the vibrancy of the black and LGBTQ+ communities with a proportion of sales being donated to support underrepresented artists.

4. Kellogg’s

Together with Pride

Kelloggs Pride cereal
Image by Kellogg’s

Using the concept that ‘boxes are for cereal, not people’, Kellogg’s have collaborated with GLAAD to celebrate that no matter who you are or who you love, you are too awesome to fit into a (cereal) box. To highlight the importance of everyone having a place at the table, Kellogg’s will donate $3 for every box purchased, to support GLAAD’s work in ensuring equality for the LGBTQ+ community.


Everyone is awesome

Lego Pride Month set 1200
Photos used with permission. ©2021 The LEGO Group

Launching their first ever LGBTQ+ set, LEGO has created 11 multi-coloured mini-figures to help generations imagine a brighter future. The figures allow the expression of individuality for all, regardless of race, gender or sexuality by reflecting the original rainbow flag, pale blue and white to represent the transgender community and black and brown to acknowledge diverse ethnic backgrounds.