ISSUE 19: SHOW ME WHAT'S HOT

ISSUE 19: SHOW ME WHAT'S HOT

1. The Glenlivet

Exotic whisky pop-up

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Image from The Glenlivet

Challenging typical stereotypes, The Glenlivet have created ‘Beyond the Fireplace’, a tropical beach party pop-up experience, featuring creative whisky tastings and live DJs. In the exotic hideout, visitors will find themselves experiencing a blend between the heritage of Scotch Whisky whilst exploring the flavours and soul of the Caribbean through a tropical take on a Whisky Sour or a “Tartan Tiki Cocktail” made with peach soda and pineapple.

2. After Eight

Mojito & mint chocolate

After Eight
Image by After Eight

Inspired by the classic Cuban cocktail, After Eight have added a twist to their latest NPD by combining Mojito with their original mint chocolate. Providing a cocktail-inspired flavour experience, as an alternative to an alcoholic beverage, has proved successful for the brand in the past with a limited-edition Gin & Tonic variation of the chocolate.

3. Jägermeister

Cold brew liqueur

Jagermeister
Image by Jägermeister

To celebrate the launch of its new Cold Brew Coffee Liqueur product, a range extension that fuses Jägermeister’s 56 botanicals with cold brew coffee, Jägermeister UK has opened its first ever pop-up coffee shop in partnership with Caravan Coffee.

The activation includes a coffee bean dispensing billboard, serves a full menu of complimentary coffee and visitors can leave with a sample size Jägermeister Cold Brew Coffee bottle, a coffee grinder and recipe cards to enjoy from home.

4. Iconic

Immunity booster Coffee

Iconic Coffee
Image by Iconic

Iconic are making many people’s daily habits healthier, with their ready-to-drink ‘Immunity Coffee’. With coffee being so widely consumed, introducing a hybrid beverage with functional ingredients including immune-boosting MCT oil, zinc and various vitamins, allows consumers to improve their wellness whilst still getting their caffeine fix.

5. Boots

Beauty on Deliveroo

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Image by Boots

Beauty products are about to become available at the touch of a button as Deliveroo have announced Boots as the latest brand to join the delivery platform in an exclusive partnership. As the company aims to expand beyond just delivering restaurant services, customers will now be able to order a home delivery across medicines and painkillers, makeup, toiletries, baby products and snacks among the 400 products initially available in a pilot scheme.