ISSUE 23: SHOW ME WHAT'S HOT

ISSUE 23: SHOW ME WHAT'S HOT

1. Miller Lite

Beernaments

Screenshot 2021 12 15 at 16.03.11
Image by Miller Lite

Miller Lite have created their first ever “drinkable ornaments” - as boozy decorations for the festive season, to hang on your Christmas tree. Partnering with comedian Jimmy O. Yang, the new campaign brings beer lovers together to drink, decorate and be merry as more gatherings happen this year.

2. McDonald’s

Mariah Menu

Mariah Menu Stitch
Image by McDonald’s

If all you want for Christmas is McDonalds, then you’re in for a treat. The QSR brand has partnered with Mariah Carey to create the ‘Mariah menu’. Over 12 days, customers can pick up a different free item each day on the McDonald’s app. If the food’s not enough, fans can also enjoy Mariah merch in the form of a t-shirt and a beanie.

3. Guinness

Lighting up the locals

Lock Tavern 1 scaled 1024x683
Image by Guinness

Guinness are lighting up 22 pubs across the country in celebration of punters being able to return to the “home” of socialising at Christmas. As part of their ongoing ‘Raising the Bar’ programme, Guinness has committed £30m to support the hospitality sector throughout the pandemic.

4. EDF

Christmas tree-v

EDFTREE
Image by EDF

With many people taking sustainability into consideration more often this year, EDF have installed a Christmas tree in Glasgow with lights that change colour based on air pollution levels. To help people recognise when pollutants in the air have been exceeded, the brand hopes to encourage people to consider the carbon impact of their travel plans this Christmas.

5. Selfridges

Diversifying Christmas decorations

Screenshot 2021 12 15 at 16.11.48
Image by March Muses

Selfridges are supporting the brand March Muses, who are on a mission to make the festive season more inclusive. Celebrating decorations of colour - with particular attention to detail on skin tone, hair design, body shape and size - Selfridges is the first to collaborate with the Black owned business and make the products available in a mainstream retail channel.