1. Lay’s

Potato vodka

Image by Lay’s

Best known for their crisps, Lay’s have entered the drinks market with their latest NPD, a unique flavour combination - craft distilled potato vodka. In partnership with Portland Oregon’s Eastside Distillery, the vodka has been made to have a crisp finish, using a blend of Portland Potato Vodka and Vodka distilled from Lay’s very own potatoes, developed in house.

2. Martini & Rosso

Spritz Mindfully

Image by Martini & Rosso

In collaboration with Cocktail Courier, Martini & Rossi created a Spritz Mindfully cocktail kit to help consumers in their attempt to succeed at Dry January. Including all of the ingredients required to make 16 mocktails, the kit debuts their newest non-alcoholic innovations, Floreale and Vibrante, and includes a mindful drinking guide to elevate the experience.

3. Cloud 11

The elevated edible experience

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Cloud 11 are an artfully infused cannabis culinary experience, delivered directly to your door. The range of chocolates include salted peanut, black sesame and yuzu, or strawberry pink peppercorn, with two different levels of dosage of THC and CBD for a journey of self discovery. The experience is designed to elevate every occasion whether it be the everyday, the exceptional, or everything in between.

4. The Glenlivet

Sensory whisky experience

Image by The Glenlivet

‘Dramming in the dark’ is a three-part whisky tasting experience, with serves including The Glenlivet Founder’s Reserve, Caribbean Reserve, and 12 Year Old. Located in Soho, the sensory experience guides guests through a variety of mirror rooms for each tasting, using dark spaces, soundscapes, and explosions of vibrant colour.

5. Starbucks

BAYA Energy

Image by Starbucks

Expanding their ready to drink range, Starbucks have launched their first energy drink in three flavours – Mango Guava, Raspberry Lime and Pineapple Passionfruit. Made using caffeine from the coffee berry, the brands new product is available in supermarkets and convenience stores across the US and will launch into Starbucks from March 1st.