Issue 3: SHOW ME WHAT'S HOT
1. CK Everyone
A perfume that’s truly au naturel
As part of their new CK Everyone collection, Calvin Klein has released a perfume that’s perfect for conscious consumers (which is nearly everyone!) The CK Everyone perfume is genderless, eco-friendly, made from naturally sourced materials, and housed in a recycled carton with a reusable plastic band. And yes, that’s right, it’s vegan.
The app designed for social distancing
Although launched a few years ago, this app is certainly hot right now! Houseparty is a social networking app specifically designed to host large group video calls. Every time you go online, the app alerts your friends and you can strike up a virtual conversation. Not only can you chat and video call, you can play games against your mates as well. A virtual happy hour has never been so easy!
Guilt free, good looking canned cocktails
A new RTD cocktail has entered the market in time for summer sippin’. The current range includes Hard Peach Green Tea and Hard Agave Limeade. This fresh, Instagrammable, new brand has been created in response to ‘health-conscious indulgers’, only containing a tiny 5% ABV (a typical glass of wine contains a whopping 12% ABV).
4. Bloom & Wild
‘Thoughtfulness’ opt-out movement for Mother’s Day
Mothering Sunday has just been, and more brands have joined the ‘Thoughtfulness’ opt-out movement. The initiative, started by Bloom & Wild, allows consumers who find this time of year hard to opt-out of all comms surrounding Mother’s Day. Joining the movement this year includes Neom Organics, Wagamama, Motley, Pasta Evangelists, Biscuiteers, Treatwell, Graft Gin Club, Pip & Nut and many more.
PS. One of our own Missourians, Emily, features in Bloom & Wild’s new thoughtfulness campaign with her mum Dawn!
A beer drive thru. But please don’t drink ‘n’ drive!
In response to the COVID-19 outbreak and new social distancing advice, BrewDog has launched a beer drive thru. It works like this: Order your beer on their Hop and Drop app, drive to your local BrewDog bar, a BrewDog employee will bring your beer to your car. And what’s even better, there’s a 30% discount for all and 50% discount for NHS workers. Well done BrewDog!