1. Veltini

Mac & Cheese Martini

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Image by Velveeta

To celebrate Velveeta’s new “La Dolce Velveeta” creative platform, the brand is serving a cheesy take on the classic martini cocktail - ‘The Veltini’. The unique flavour innovation combines Velveeta-infused vodka, vermouth, and olive brine garnished with a cheese dip to create a creamy, indulgent serve in partnership with BLT Restaurant Group.

2. Heinz

Spoon Friez

Image by Heinz

In celebration of ‘National Fries’ Day’, Heinz unveiled ‘Spoon Friez’. Inspired by the research that 9 out of 10 of us refuse to eat fries without the much-loved condiment, the brand have found a fun and entertaining way for ketchup fans to get a decent dollop, for those that want more sauce than fry.

3. Darling Mimosa

Mimosa anytime, anywhere

Image by Darling Mimosa

Usually enjoyed over a celebratory breakfast, boozy brunch or daytime celebration, Darling Mimosa have released their take on the classic cocktail in an RTD format. Available as an orange or grapefruit mix, the brand hopes to make any occasion, anytime, anywhere, a mimosa worthy one.

4. Häagen-Dazs

The Ice cream of all ice creams

Image b Häagen-Dazs

As part of their overall brand platform as ‘the ice cream of all ice creams’ Häagen-Dazs have released the ‘Ice Cream van of all vans’. Putting a twist on the classic ice cream van, customers will be able to enjoy celebrity guest DJ appearances whilst they indulge in their own creamy creation throughout the summer season.

5. Buzzballz

RTD’s with a buzz

Image by Buzzballz

Made with premium spirits, real fruit juice and natural ingredients, BuzzBallz are America’s biggest selling single-serve premixed cocktail brand and have recently bounced into Europe, with 6 varieties now available in the UK - Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango, and Espresso Martini. These premium, eye-catching RTD cocktails are already a smash hit in the US, with sales of 100 million units expected this year.