ISSUE 32: SHOW ME WHAT'S HOT
1. Beefeater Gin
The Spirit of London
Image by Beefeater Gin
Working with our client Beefeater, we’ve loved bringing to life the spirit of London for their first artist collaboration with Lakwena, across all touchpoints. From artist management and creation of below the line assets to commissioning a mural for the Beefeater Distillery, we can’t wait to see the vibrant limited-edition bottle on shelf and launching globally from October.
2. Hotel Tango Distillery
Toasted marshmallow bourbon
Image by Hotel Tango Distillery
Described as a ‘Bonfire in a bottle’, Hotel Tango Distillery’s flavoured whiskey brings sweetness to its category. With notes of toasted marshmallow, caramelized sugar, smoke and caramel, their new flavour aims to recruit first-time bourbon drinkers, whilst creating excitement for regular drinkers, with its sweet but not too sweet flavours!
3. Ferrero Rocher
Premium chocolate bars
Image by Ferrero Rocher
Ferrero Rocher has released a chocolate bar range to its portfolio to add a new tasting experience for its original, iconic product. Available in four flavours - Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut, and Hazelnut & Almond, the new bar allows the brand to reach consumers as a ‘premium everyday chocolate’ and not just in ‘gifting’ occasions.
Image by Lyre’s
The world’s most awarded non-alcoholic spirits brand, has released its first ever non-alcoholic Whiskey spirit to its range, ‘Lyre’s Highland Malt’. Joining a portfolio of 18 premium non-alcohol spirits, it is the first of their products designed to be enjoyed on the rocks, to enhance it’s seasoned oak, nutty grain, and warm spices flavouring.
Interactive wine labels
Image by Enosophia
Enosophia is a Croatian wine brand, produced to be enjoyed with all of your senses. Using interactive labels and augmented reality, consumers can elevate their drinking experience, by listening to music specifically composed to improve the taste of the wine, whilst educating themselves on the world’s most famous wine regions.