Issue 9: SHOW ME WHAT'S HOT
Molson Coors going beyond beer
(Image from MolsonCoors)
For the first time, Molson Coors have stepped into the non-alcoholic category, and what better than to make a splash with a seriously ‘good for you’, good lookin’ seltzer. Huzzah sounds exactly how it’s going to make you feel – full of healthy energy inside and out.
2. Ben & Jerry’s Save Our Swirled Now!
If it’s melted, it’s ruined
(Image from Ben & Jerry’s)
The infamously tempting ice cream brand Ben & Jerry’s has renamed its Coconutterly Caramel’d vegan flavour to ‘Save Our Swirled Now!’ The limited edition aims to urge UK leaders to put climate change at the centre of rebound & recovery strategies, as well as mobilising consumers on issues of global warming.
3. PepsiCo’s Driftwell
Drifting off to zzzz…..
(Image by PepsiCo)
Driftwell is the first product launched and created using PepsiCo’s in-house innovation program, ‘The Next Big Idea’, which offers employees the chance to pitch ideas to the company. The NPD perfectly chimes with increased levels of anxiety, suggesting a better night sleep will certainly help.
4. Fitbit Sense
A smartwatch for the wellness warrior
(Image from Fitbit)
With the majority of new features focusing on wellness, such as an EDA (electrodermal activity) sensor that detects skin temperature while you sleep, Fitbit Sense encourages consumers to partake in wellness & mindfulness activities. The watch analyses your levels of stress giving you a ‘Stress Management Score’ so you know when it’s time to have some ‘me’ time.
5. Lego x Levis
“The world has been adopting the foetal position.”
(Image by Lego)
“The world has been adopting the foetal position” was a phrase heard in the agency this week. And it’s true. We’ve been turning to old classics and favourites for comfort. And this nostalgic collaboration is no exception, taking two trustworthy brands and aligning them with the growing number of DIY consumers.