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Show Me What's Hot: Better for you snacks

New Year, New You!” snooze One thing that won’t change in Missouri is that we’re serious snackers. With the Christmas sugar-hangover still lurking, some of us are looking for healthy(ish) alternatives that make wellbeing that bit more exciting - and we’re not the only ones.

According to the Digital Journal (2022): “The Global Healthy Snack market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2028”.  Here a few ‘better for you’ snacks that we think are going to be hot in 2023.  

Hot Brand: Poppi

  

Poppi

Combining fresh fruit juice with the prebiotic powerhouse apple cider vinegar, Poppi is the healthy alternative to mainstream fizzy drinks. With gut health being the word on everyone’s lips when it comes to wellness trends for the year ahead, the brand bucks the trend of muted clean comms for technicolour illustrations and a friendly TOV.  

Hot Brand: Little Moons

Little Moons

The Mochi mogul Little Moons took the nation by storm during lockdown and are attempting to repeat the feat in 2023 with their new offering.. The sought-after sweet treat is launching vegan-friendly mochi sorbet ‘Refresho’s’. They’ll hit ASDA shelves by the end of January. Wee can’t wait to try them, will you?

Hot Innovation: Sacred Cnacks

Sacred snacks

Who would have thought Lotus seeds could be made into a crisp-like snack,? Founder Mika said the crunchy bites were a staple in her house in India but when travelling to Canada she couldn’t find them anywhere. Sacred snacks were born, boasting a minimally processed flavourful superfood snack that comes in four flavours.   

Hot Design: Misfits

Misfits bar

Arguably the hottest protein bars on the market, Misfits are an indulgent plant-based snack for chocolate lovers. In 2021 they sold over 7 million bars to over 99 countries. We love the eye-catching design; the bold colours and bubble type is a world away from the overly masculine and performance-centric design conventions of the category.  

Hot Design: Sundays

Sundays

Perfect for the health conscious with a sweet tooth, Sundays are the first ever zero sugar creme cookies. A challenger to the market leader, Sundays claim they have no weird textures or aftertastes with 0.3g of sugar compared to 9g of Oreo.

“Low sugar products can get a bad rep for white panels and stripped back colour. Sundays Cookies steps in to shake up the category whilst showing the modern world some 70s psychedelic love!”

Hot Trend: Better for the planet

Walkers

The future is looking green! The nation’s favourite crisp has switched from film to paper for its multipacks. PepsiCo has announced an investment of approximately $18 million in new sustainable food- packaging innovations such as nanotechnology for its Walkers U.K. snack brand.