SNACKOLOGY

SNACKOLOGY

In the UK alone, 60% of adults skip a meal in favour of a snack at least once a day (The Grocer). Part of our latest Show Me edition, we delve into the world of snacks.

Identifying two macro trends driving the category: a growing interest in health and wellbeing, and premiumisation, we look at where future opportunities for the category lie, and which brands are already ahead of the game.

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