The Good News Brand: Week 12

Even though the world is making plans for life after lockdown, consumers are concerned with the continued care for their health and well-being.

It’s important to see how brands are adapting to prioritising this concern and exploring ways to combine the focus with every-day behaviours.

From existing brands creating engaging initiatives to start-ups producing awesome new products, we’ve found examples of ways brands are supporting consumers by placing the health and well-being at the forefront.

1) ‘Staycations’ will be more in our holidays calendar than ever before. Beavertown Brewery invites you on a digital holiday with their new Staycation IPA and audio experience; by switching to airplane mode and beer in hand, you’ll be transported to a tropical paradise from your living room.

Beavertown
(Source: imbibe.com)

2) It’s no secret that stress affects the skin. So, Eewee Production have developed Beautitation, an app which combines guided meditation sessions meditation with your daily skin-care routine.

Eewee
(Source: Respekt.com)

3) Gucci have launched Gucci 9, an online shopping service which enables client advisers to communicate with customers, giving them a virtual shopping experience from a fake store designed especially for customers to shop remotely.

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(Source:chargedretail.com)

4) In collaboration with PrimeHealth, US restaurant JustBeKitchen are producing medically-approved immunity-boosting meal bundles. Consumers will enjoy meals rich in vitamins and minerals, whilst being encouraged to donate one box to a key worker.

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5) Tapping into the increased focus on at-home consumption, Cola-Cola and Costa Coffee have launched a new range of Ready-to-Drink products across Europe. The drinks offer customers a way to enjoy the Costa-Coffee experience at-home, on-the-go and at-work.

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