The Good News Brand: Week 13
This week we released our latest insight piece: Inside the Mind of the Post-pandemic Consumer.
We highlighted 5 key consumer trends that we think brands need to be aware of, the opportunities for brands, and examples of brands who have already integrated changing consumer behaviour into their strategy.
Below are more examples of brands who are ahead of the curve and able to create meaningful connections with their audiences in the wake of COVID-19.
1) In Canada, Moët Hennessy is supporting the battered hospitality industry with their launch of ‘Coming Together’, a programme that supports local partners during the pandemic with unique initiatives and donations.
2) Sipsmith are bringing the bar straight to you by partnering with Booze Up, promising gin delivery in London within half an hour. That’s less time than you may spend ordering at a busy bar!
3) Ted Baker has launched a digital pop-up, ‘Ted’s Bazaar’. With 100% profits to local community charities, the pop-up will feature a variety of collections to make a difference through stylish acts of kindness.
4) A local London bar, The Cocktail Trading Company, has started beautifully bottled cocktails for home delivery. Recognising that a home-delivered cocktail is not quite the same as ordering in a bar, they’ve elevated the experience by creating “completely new drinks, most of them highballs, all designed to work better in bottle.”
(Source: The Cocktail Trading Company Instagram)
5) #SeasonalVeg by Veg Power, is a campaign appealing to UK consumers to eat more seasonal vegetables, supporting their local sellers during the COVID-19 pandemic. With pubs, restaurants, and hotels currently closed, Veg Power says large quantities of local seasonal vegetables are at risk of going to waste.