The Good News Brand: Week 15
Lockdown is lifting and businesses have adapted to the shifts in consumer behaviour.
As shops and bars are re-opening their doors, brands are set to make the most of post-pandemic opportunities.
Here are five features of brands finding inventive ways to engage their audiences:
1) Dial-a-cocktail-masterclass with Bacardi’s virtual initiative to #Raiseyourspirits. Tapping into the increased focus on waste-reduction, consumers in France can use the toll-free hotline to receive mixology advice on making cocktails at home with cupboard leftovers.
2) EA Sports are working with Premier League and La Liga for the gradual return of sport, by supplying crowd noise as a soundtrack to the match. This aim to replicate the authentic atmosphere of a match, putting new meaning to their famous slogan ‘it’s in the game’!
3) A clever new app has been launched in lockdown; The Supermarket Check-In allows customers to check the best time to go to their local supermarket based on queue sizes and stock levels- an efficient way to encourage patience in consumers post-lockdown.
4) Puzzles have seen increased popularity in lockdown and Busch beer are using this as a Willy-Wonka inspired marketing opportunity. Their new jigsaw competition offers the prize of a $5000 vacation to consumers who receive a golden can version.
5) Lingerie-line Harper Wilde has been working to ‘lift up the ladies’ in lockdown with the limited-edition bra ‘In this together’. Promising quality and style to consumers, 50% of profits are donated to the charity ‘No Kid Hungry’ to support kids who are at risk of missing meals due to school closures.