The Good News Brand: Week 19

1) What better way to celebrate World Ice Cream Day than with a free tub of Häagen-Dazs? Last Sunday, the ice cream brand partnered with Deliveroo and offered two free tubs with any meal to consumers at sites across the country.

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2) You can now sneak a look at your new pair of sneakers without leaving the house with Gucci’s new AR lens. The luxury brand has partnered with Snapchat to target Gen Z consumers, encouraging them to try out their shoes using their smart phones.

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3) In an effort to reduce our carbon footprint, Frugalpac Company has launched Frugal Bottle, a wine bottle made from 94% recycled paperboard. Hitting shelves in the UK this summer, this innovation taps into the increasing demand of sustainable packaging, plus is a perfect picnic partner.

Paper bottle
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4) This package is putting the ‘happy’ into Happy Meal - McDonalds is helping to combat the loneliness of social distancing with their new initiative encouraging children to gift a meal box to their grandparents, adding a piece of their artwork.

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5) Hammerson has collaborated with technology company Red Ant to launch a Crowd Checker tool in three trial shopping centres. With real-time updates, shoppers can check the status of the centres and decide the best time to go, helping nervous shoppers beat the rush.

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