The Good News Brand: Week 20

Here’s Week 20, the final week of The Good News Brand blog series.

At Missouri, we’ve been back in Shoreditch for the past 3 weeks, buying coffee at our favourite coffee spots and lunch at our much missed street stalls.

Yes, it’s a little quiet on our floor at the moment. But the streets are bustling and the shops are open.

We love being back.

Agency life doesn’t quite operate the same when WFH. Not just because of the time it takes to review creative work via endless teams calls, but also because of our studio. It’s full of character and energy. Certainly, more inspiring than the kitchen table.

We’re hoping to see more offices return next week and get the show on the road again.

We hope you enjoy the final Good News Brand blog:

1) Core Collective, a luxury gym in London, has harnessed technology to make it’s studio and members feel as safe as possible. As well as airport style security temperature checks on entry and leaving, every 7 – 10 minutes the air in the studio is extracted and replaced with fresh air.

Core collective
(Image source: Core Collective)

2) A hotel in Cornwell, St Moritz, has thought of a multipurpose way to use its beach huts – they’ve transformed the row of brightly colours little huts into pop up dining spaces perfect of 6 people. Not a bad setting for private dining!

St moritz
(Image source:

3) Lush have really been pushing their marketing efforts during the pandemic. Their recent ploy to grab consumer attention is to partner with Deliveroo UAE and offer self-timed single use soap which dissolves after 30 seconds (the time recommended by the WHO to prevent the spread of COVID-19).

(Image Source: Lush)

4) Brands reliant on the on-trade, such as Havana Club, are still making valuable contributions to the bartenders and bars. A bottle of Havana Club 1519 which is one of 500 ever made has been auctioned off for a spectacular £5,200.

Havana club
(Image source: The Spirits Business)

5) For 4 months Ocado has had a freeze on accepting new customers. Now that food shopping habits are at manageable levels, as well as successfully upscaling, they’re able to accept new customers!