The Good News Brand: Week 9

We’re in limbo… life after lockdown is starting to become a reality, but we’re not quite there yet.

Whilst in limbo, local businesses need our support to help keep them going; Instagram has released a ‘Supporting Small Businesses’ tag that you can use to tag in your local favourite.

So, as well as featuring our usual Good News Brands, no. 5 in this week’s post is ‘Life After Lockdown’ – featuring a brand that’s shaken up their strategy to get them through limbo.

Check it out below:

1) An unexpected helping hand… pet food company Bella & Duke has launched a ‘Lend a Paw’ helpline to support their OAP customers during lockdown. They don’t just want dogs to survive, they want them to thrive, and they feel just the same way about their customers.

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(Source: Bella&duke.com)

2) Badoo’s ‘Love Letter’s to NHS Workers’ is the brands latest campaign that launched this week; for every message shared on the Badoo app, they’ll donate £10 to the NHS COVID-19 appeal. The messaged were being broadcast Piccadilly Circus billboards this week.

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(Source: dailymail.com)

3) A beer delivery app developed by Campaign for Real Ale (CAMRA) has initiated nearly £10,000 worth of sales since started on VE Day. Brew2You allows consumers to search for their local beer, cider or perry nearby available for collection. A bit of a lifeline for struggling pubs and breweries!

Beer

4) Gym Box have developed a new platform for at home workouts called ‘Out of The Box’. You can access the platform entirely for free during lockdown or sign up and donate a small amount to NHS Charities. Getting fit at home has never been easier!

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5) ‘Life After Lockdown’

London based Patty&Bun are bringing the burger kitchen to you! You can order a DIY Patty&Bun kit (or send it to a friend if you’re feeling generous) and make these mouth-watering burgers at home.

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