Tiger Trading Co. Popup in New York City

Tiger Beer celebrated its Asian origins by repurposing a dollar store in New York City’s Canal Street to display the best of ‘Made in Asia’ design. The popup store, which featured over 800 items from great Asian artists such as Felix Tai, Douglas Young and Kelly Lim, was a huge success, and the long queues outside made it even more alluring to those passing in front of it. “As the number one premium beer in Asia, we wanted to give New Yorkers an unexpected way to explore what Asian quality and creativity is all about. So we’ve invited them to explore and discover the best in contemporary Asia for themselves” says Mie-Leng Wong, global brand ambassador at Tiger Beer. All items displayed were free, and all one had to do to get access to the store was showing up with a Tiger Beer coaster, available at a handful of local bars.