Transform Magazine: Re-imagining Brand Portfolios and Positioning to Remain Relevant with Consumers
Check out Co-Founder Stuart Wood’s latest feature as he spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with consumers.
What makes a brand relevant?
How can brands reimagine their positioning to remain relevant with consumers?
How have consumer attitudes changed in the past decade and where does that leave brands?
- Do brands have to rethink their portfolios to fit into a post-pandemic world?