Webinar: Making Less Mean More
Following our webinar, Making Less Mean More - How to Win in the New World of F&B Communications, we’re delighted to make the full recording available on our website, as well as a short takeaway summary.
The food and beverage industry is evolving and the common theme is ‘Less’ - less calories, less alcohol, less fat, less sugar and less salt.
We have all witnessed a major shift in consumer behaviour with a younger more health-conscious audience demanding new brands and products in the no-and-low category.
In combination with this macro trend and ever-increasing communication restrictions, such as the HFSS ban in the U.K, the clock is ticking for F&B brands to reimagine their portfolio, positioning, product, packaging and how they remain relevant with consumers.
Fortunately, this is charted territory.
Drawing on our insight and learnings from the highly restricted global alcohol sector, we see an opportunity for other F&B brands to make ‘less’ mean ‘more’.
Ready to turn restriction into opportunity and win in the new world of F&B communications? Click the link to download the full recording and takeaway summary for free.
We hope you enjoy!