Interesting fact: I'm related to the first king of Sweden (tracing back approximately 15 generations)
Favourite drink: Alcoholic: Espresso Martini, Non-alcoholic: iced coffee
Dream brand to work with: Omnipollo has some cool and bold designs for their products, so it would be really fun to collaborate with them. Both to design their products but also to create some activations or spatial design
Favourite campaign: Pantamera's campaigns. The brand are run by the The Swedish Brewers Association, and they use clever humour to transform a boring task to something fun. Their instagram is great with lots of fun sketches
Interesting fact: I rowed in two winning Cambridge crews in theOxford-Cambridge Lightweight Boat Races
Favourite drink: Definitely a classic margarita with lots of salt on the glass
Dream brand to work with: Any ice cream brand. Every day is better with an ice cream
Favourite campaign: Nike’s ‘you can’t stop sport’. It’s so cleverly done and still always makes me tear up a little
Interesting fact: I’m really, really good at identifying people’s doppelgängers
Favourite drink: Depends on the vibe, either a Screwdriver or a Passionfruit Martini 😊
Dream brand to work with: Boomtown Festival!
Favourite campaign: I’m a sucker for a Christmas ad and there are far too many to just pick one: I love Sainsbury’s Mog’s Christmas Calamity, John Lewis’ the Bear & The Hare and Edgar the Dragon!
Interesting fact: First time I got drunk was when I was 2 (Dad's lesson swiftly learned: don't put a fancy cocktail in front of a toddler and turn away for 0.5 seconds)
Favourite drink: alcoholic - red wine, soft drink - cloudy lemonade
Dream brand to work with: Karma Drinks - both their identity and ethos are awesome
Favourite campaign: Surreal Cereal's 'celebrity' ad campaign was genius
Interesting fact: I love building things. I’ve made light fixtures and some furniture in my spare time
Favourite drink: Blue Lagoon, but I’m also a big fan of anything with passion fruit in it
Dream brand to work with: It would be fun to collaborate with Calvin Klein or PlayStation
Favourite campaign: The Louis Vuitton Yayoi Kusama collaboration really stood out to me
Interesting fact: I love print magazines! Specifically fashion and culture editorial, I collect a lot of it. Some personal favourites of mine are: i-D, Kaleidoscope and my very own Area. Magazine.
Favourite drink: Anything with tequila in it, but a sunrise is always good
Dream brand to work with: Adidas (Specifically a superstar campaign)
Favourite campaign: le FLEUR was my favourite campaign with the fragrance ad and the shop opening etc