Webinar: How to Win like Gin

Webinar: How to Win like Gin

In our first webinar, How to Win like Gin, we took a look at how and why gin has dominated the drinks industry, and what your drinks brand can learn from this.

The Good News Brand: Week 16

Regaining and retaining is the name of the game for brands at the moment. Brands are being challenged by their consumers to provide something more, something that fits in with their current priorities in life.



The Coronavirus lockdown has plunged the UK into uncharted territory and forced the British to get creative, adapt, and try to maintain a certain level of normality in life.

Since the beginning of the outbreak, plenty has been written about the impact this would ultimately have on people’s mental and financial wellbeing.

However, little has been said about their downtime.

The Good News Brand: Week Six

Week Six of isolation and it’s beginning to feel quite normal. The home has become the epicentre of our lives. As well as thinking of new initiatives to bring fun and laughter into our daily lives, individual brands are working hard to help their consumers help those in need from the safety of their homes.

The Good News Brand: Week Four

Change can not only bring out the best in people, it can inspire creativity. And these moments of thoughtfulness and creativity are easing the stress of the volatile situation we find ourselves in today.

The Good News Brand: Week Three

Feels like “Groundhog day”? We know. Despite this, people and brands are doing incredible things to make life a little easier. Take a look at just 5 initiatives we’ve chosen this week.