We attended the launch event of BT’s new brand identity – a huge event reflecting the scope and ambition of their rebranding.

We’ve started a new learning and development initiative within the agency called University of Missouri, UM… for short. Phil Nutley, Head of Experience Design at CCD Design & Ergonomics was our first guest speaker for our University of Missouri industry talks.

Did you know that a plastic wine bottle is more sustainable than a glass bottle? Missouri attended Packaging Innovations London 2019. We detail a talk from Nick Brown, Head of Sustainability at Coca-Cola EU Partners UK, Trewin Restorick, Founder & CEO of Hubbub UK and Santiago Navarro, CEO & Co-Founder of Garçon Wines on ‘Plastics and Sustainable Packaging, getting it right for drinks!’

With climate change now a primary concern for consumers and provenance influencing buying choices, the way brands communicate ingredients and craftsmanship is changing. Consumers are reevaluating their lifestyle choices and seeking alternative methods of intoxication. We explore the main consumer trends shaping up the alcoholic drinks category globally in the next few years.

In this piece, we explore key trends that will shape up the global food sector in the future. At Missouri, we help brands to maximise these opportunities, build strong ties with their audiences, and influence behaviour.

Missouri goes to the launch of Jameson Caskmates x Fourpure; Jameson Caskmates has teamed up with London brewery Fourpure to expand its range of beer barrel finish Irish whiskey.

Missouri attends the 2019 Chivas Masters Global Final.

The Liverpool Vitality Netball World Cup is testament to the growth of the sport in the UK. Tickets are sold out and looking around it’s not only school girls attending anymore. But should more brands be jumping on the Netball band wagon?

In the 10th anniversary of Imbibe Live, the UK’s leading drinks & hospitality trade event, Missouri Creative went along to see the latest innovations from the sector!. You might not expect what we found...

In the 4th issue of our Show Me publication, we explore the rise of Cannabis culture and the implications for brands.