The Good News Brand: Week 16

Regaining and retaining is the name of the game for brands at the moment. Brands are being challenged by their consumers to provide something more, something that fits in with their current priorities in life.

The Good News Brand: Week 15

As shops and bars across England re-open their doors, here are five features of brands finding inventive ways to engage their audiences.

The Good News Brand: Week 14

Drones delivering beer. Face mask art. Gamification of COVID. Take a look at who we featured in this week’s Good News Brand.

The Good News Brand: Week 13

This week we released our latest insight piece: Inside the Mind of the Post-pandemic Consumer. Here are examples of brands who are ahead of the curve and able to create meaningful connections with their audiences in the wake of COVID-19.

The Good News Brand: Week 12

Even though the world is making plans for life after lockdown, consumers are concerned with the continued care for their health and well-being.

The Good News Brand: Week 11

In the midst of lockdown and almost daily consumer behaviour, there still remains a strong spirit of coming together in crisis.

The Good News Brand: Week 10

Those who don’t do anything will be left behind. It’s better to do something than to do nothing. Take a look at who we featured in this week’s Good News Brand blog.

The Good News Brand: Week 9

As well as featuring our usual Good News Brands, no. 5 in this week’s post is ‘Life After Lockdown’ – featuring a brand that’s shaken up their strategy to get them through limbo.