Working closely with Craig the founder (a self-proclaimed Flavour Head), we created all aspects of the brand: name, identity, illustration and packaging. We used big type, bold colours, and a unique illustrative style to create playful characters, giving each variant a personality and impactful shelf presence.
Highlighting the all-important credentials, through mood illustrations and brewing tips - we let the small details make a big difference adding a touch of fun and energy, whilst keeping the pack feeling premium, without pretence, through its eco-friendly recycled stock.
