Honda

Initially conceived as a modern compact, the Civic rose to meteoric prominence via its stylish, sporty flair. Redesigning the comms to reflect the model, we launched the ‘dynamic driver’s hybrid hatchback’ to a new, younger audience, creating the first day-to-night Honda lifestyle campaign.

Known as the ‘ingenuity of engineering’, the fuel-efficient racer needed a new image. Continuing our redesign of the range, we hit the Spanish mountains for a lifestyle shoot. With performance as a major selling point, we focused on dynamic exterior shots in dramatic landscapes. The spacious full leather interior and advanced technology were also a reason to buy, so cut to our talent's aspirational home in the hill for a selection of enticing interior shots.

With forward-orientated lines and smooth surfaces, the HR-V embodies Honda’s clean modern philosophy. Introducing the self-charging hybrid to an environmentally conscious audience, we shot the lifestyle campaign in a mix of countryside and city locations. Unpacking the product features to tell the value story.

Engineered for power, Honda’s high-performance hatchback needed a look and feel to match its energy. Reigniting the fire amongst driving enthusiasts, we adapted the photography and visual tonality with a sleek racing style to show off the turbocharge.