Asics Snake Pack
Exclusive to Foot Locker, Snake Pack showcased a monotone textured upper with premium suede accenting and reflective 3M speckling on the laces. With restrictions on using real snakes for the shoot, we rendered the snakes, photographed the product and combined the images.
For social media we animated the snakes around the sneakers, slowly appearing from the dark and wrapping around the product.
We also created VIP seeding boxes for some of Foot Locker’s social media VIP’s to be sent exclusively before the launch. This meant they had to be premium and have ‘Instagram-able’ qualities to gain online excitement for the release.
Asics Womens Pack
The three unique Asics GEL Lyte sneakers were inspired by a tropical summer and a candy colour palette. For the Asics social media campaign we created a ‘social story’ using the idea of emoji style icons. We produced a kit of parts that could be snapped out for the colourful key visual and then created a real set of object props for each sneaker and shot them with still life photographer Josh Caudwell.