Developing a new activation toolkit for the on and off-trade.
Ballantine’s, the world’s second best-selling scotch whisky, approached Missouri to help bring to life their new platform ‘Stay true. There’s no wrong way’ within the last 3 feet.
We created an activation toolkit enabling the brand to behave impactfully and consistently across the global on and off-trade.
Strategically, we took a deep dive into the consumer shopper journey to maximise communication, ensuring we have the right message, right place and right time.
The assets have been designed to help drive spontaneous awareness amongst the Ballantine’s target audience ‘mates’ strengthening the brand’s emotional connection with them.
The toolkit provides scalable solutions for varying budgets and venue energy-levels, while building a strong Masterbrand that promotes the USP of each individual SKU.