Beefeater Ginita Gin for all year round

Beefeater: Ginita

Missouri was appointed by Pernod Ricard owned brand Beefeater as their design and creative communications agency in 2019. The original brief was to communicate 200 years of distilling heritage straight from the heart of London in a more compelling and contemporary Brand World for the Beefeater target audience - the ‘Urban Explorers’.

Now in the 3rd year of our partnership, we have most recently created tailored seasonal campaigns that tap into different consumer occasions throughout the year.

For spring/summer 2021, we created the Beefeater Ginita – a refreshing new iced hero serve - reimagining of the classic G&T. It’s a highly Instagrammable and shareable serve that disrupts the category and prompts consumers to revaluate Beefeater. We created a full 360° campaign toolkit that included on-trade and off-trade assets, influencer kits, e-commerce, digital and social assets and pop-up experiences for end-market implementation.