Harlequins Integrated Campaigns

Campaigns for The Quins Big Game 9 and 10, plus their Membership campaigns

We have been working with the Harlequins Rugby Club to produce 360º campaigns for both their Membership renewal programme, and The Big Game - the highlight of the Aviva Premiership calendar.

Harlequins Big Game 10

Big Game is a firm favourite for fans in the Aviva Premiership calendar. Missouri were asked to create a new visual identity and campaign for the ‘must see’ game of the year – a spectacular, fun, family day out at Twickenham - the home of rugby.

We created a 360º campaign that ran across out of home, print, online and social channels, harnessing the ‘Spirit of the Harlequins’ and communicating the scale of the event, the intense rivalry of the teams and the quality of the players on display.

From the strategic platform to the art direction through to full production, we created disruptive ideas from ‘The Big Man’ gift pack to social media countdowns in the build-up to the event, we drove direct response and action where and when it mattered most.

Our task was to sell 81,000 tickets. Big Game 10 went off with a bang, with a sell-out crowd making it the most profitable event in the Harlequins history.

Harlequins Big Game 9

Harlequins Membership Campaign 17/18

Without our fans we are nothing. Fans are our lifeblood, a collection of individuals who come together as one in support of the team they love. We created this membership campaign to hero the individual whilst celebrating a sense of community. This campaign is an invitation to become part of something greater than the sum of it’s parts.

Harlequins Membership Campaign 18/19

With this Quins Membership Campaign, we invite fans to be part of the team and create a long lasting and unifying bond. To join a select pack, who are extremely loyal and share a unique devotion to our club. United we stand. Divided we fall.