Redesigning the Ringnes pack across all variants to better reflect a new brand positioning
Part of the Carlsberg group, Ringnes is a Norwegian Local Power brand that has long been the leading beer in its home country. Our challenge was to redesign the packaging to better reflect their new brand positioning of being a more ‘social’ brand, whilst still retaining their Oslovian heritage and nearly 200 years of brewing expertise.
As Norway is a dark market with many restrictions around the marketing of alcohol, the pack design is the single and most important touchpoint to communicate with consumers.
The new pack designs have recently launched into the market and have been extremely well received.
Click below to watch the pack transformation video.