Veuve Clicquot Product Launch

Launching a limited-edition rosé champagne inspired by Japanese garden design.

When Veuve Clicquot commissioned us to help launch a limited-edition rosé champagne inspired by Japanese garden design, we used origami to showcase the exquisite attention to detail the country’s packaging is famous for.

Unveiled at legendary department store Selfridge’s as part of a post-Christmas initiative designed to celebrate “the power of quiet”, it was the perfect setting to introduce a product that didn’t need to shout to make an impact. Triggered by shoppers’ movements, the “white on white” window came alive with 3D projection mapping, transforming the serenity of a Japanese garden into a world bursting with colour and vibrancy.

From start to finish, the project enveloped shoppers in an interactive world of enchantment and took them on a journey all the way to point of sale. The installation chimed perfectly with the delicacy and delight associated with the product, making for the ideal brand extension. Staying true to the core values of Veuve Clicquot allowed us to push the brand in an exciting direction – one that added a surprising yet entirely fitting new angle to the way we think of champagne.