Webinar: How to Win like Gin
Following our first webinar, How to Win like Gin, we’re delighted to make the full recording available on our website, as well as a short takeaway summary.
The three key takeaways being:
1. DRINKS AS SOCIAL ACCESSORIES.
For experience driven consumers, drinks are social currency and an opportunity to project their own unique identities. Start exploring with glassware, garnishing and drinks styling to elevate the experience.
2. NEW OCCASIONS, NEW RITUALS.
To match gin’s level of dynamism, shift your focus from production to consumers. Introduce new drinking rituals to expand the MOC and change perceptions.
3. BUSTING CODES AND CATEGORY CONVENTIONS.
Marketing to a specific consumer is easier, but to win like gin, other categories needs to break gender and age skews, and dig for the ‘universal truth’ that connects their audiences.
Click below to download the full recording and takeaway summary for free. We hope you enjoy!