The current store had lots of space and lots of potential, but it needed a vision. We wanted to create a shopping experience that captured the excitement of winter sports and getting outdoors, while steering clear of clichéd theatrical alpine whimsey.
First, we created a large atrium, opening the space up and creating dynamic sight lines across the store and helping customers navigate the vast product range. Adding ticker-tape screens running throughout the store with updates of the real-time weather conditions on the slopes, we brought the outdoors indoors.